Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results, the earlier (or higher ranked on the search results page),
the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are
preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords.
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